If you identify yourself with any of the above please do write to us and we would be excited to explore opportunities to leverage your expertise to make a difference to the MSME and Start-Up community.
Current market economy is based on the thrust to consumerism and speculations, which have by and large ignored the fundamental basis of sustainability such as conservation, balanced growth and prosperity. Cautiously or incautiously it has led to inequality and inequity in distribution, exclusion and natural and social resource exploitation.
We, at Alternate Approaches, believe business profits are meant to be generated through creation of wealth, ie, “Shubh-Labh”, a Sanskrit term, meaning auspicious, fortune and prosperity. This means non-exploitative, inclusive and collective growth based on the thrust to competitive creative excellence as the key driver of demand in free-markets. This business approach emphasizes on reversing the approach from “transfer of wealth (ToW)” for its exploitative practises and benefits of few to “creation of wealth (CoW)” for individual good, along with common good and sustainable initiative.